Research sweep · deep · 2023 – 2026

Token Cost of Ownership

AI token pricing vs true total cost of ownership from January 2023 to 19 April 2026, with emphasis on 2025–2026 signals: lab subsidisation strategies, infrastructure economics (compute, energy, data centres, hardware, security, ops), how user-facing prices have evolved, and analyst and researcher projections for token cost trajectories through 2028.

  • financial
  • frontier
  • academic
  • vc
  • blogs

Synthesised 2026-04-19

Full brief

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The price users pay per AI token has collapsed by 85–95% since GPT-4 launched in March 2023. Frontier input tokens that cost $30–36 per million at launch traded at $1.75–5 per million by early 2026, while commodity models fell below $0.10 per million. This decline represents the fastest sustained price drop in the…

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